Branding of Website and Mobile Apps is important than ever

Friday November 4, 2016   |   News & Updates , Mobile Apps , Themes   |   Leave a Comment

The branding of your Website and Mobile Apps plays a vital role in your marketing and in attracting potential users. Good, consistent branding increases brand-recall and so it is very important to stand out and build a unique identity in this ever growing competition amongst online properties. Thus, one essential key to become recognizable in the market is to: Focus on Branding.



Important Tips and Benefits of branding:

1) Commitment to Brand consistency:

Branding factors like color scheme, logo, font and design patterns in your website, mobile apps, business cards, pamphlets, brochures etc. should be same. It helps users remember your community and makes it recognizable in a crowd of other communities offering similar products / services as yours.


Some of the benefits of brand consistency:


Brand loyalty improves. Being consistent with how you represent your community makes user remember you and keep on coming back to you.

Brand generates Referrals and Promotes Recognition. Word of mouth by users who know you and trust you will provide you new users and business.

2) Logo doesn’t serve alone:

When it comes to branding, most of the business owners look no further than a Logo, without understanding the fact that Logo doesn’t exist on its own. Rather, it is a core piece of branding which includes other factors like brand name, color scheme, tagline, advertising and more. So, get your business logo designed considering all these important aspects in mind.

3) Keep it updated:

Maintain your community branding to be consistent and flexible. Keep a look at new design trends and keep your branding updated, but maintain the basic idea of your community.

4) Be Precise
Your tagline or slogan should say exactly what you do and what you’re offering. Whether you’re using slogans on your website’s landing page or in the welcome slideshow of your mobile apps, it should be simple and concise.


SocialEngine gives you a lot of freedom to control branding of your website. You can set the Title and Logo of your online community, and can easily activate the theme of your choice. Additionally, you can also choose from the large variety of our "SocialEngineAddOns Themes". These modern themes follow current design trends, and enable you to easily change / update color scheme as per your choice. Thus, your website will look contemporary with effective branding.


SocialEngineAddOns also provides plugins like the below that add to your branding efforts:

- Home Page Background Videos & Photos Plugin

- Advanced Slideshow Plugin - Multiple Slideshows

- Email Templates Plugin

- Static Pages, HTML Blocks and Multiple Forms Plugin

- User Profiles - Cover Photo, Banner & Site Branding Plugin

- Content Profiles - Cover Photo, Banner & Site Branding Plugin


Our "iOS and Android Mobile Apps for SocialEngine“ also provide you complete control over the branding of your apps. You can configure various aspects like App icon, Font Style, Navigation color, Splash Screen images, Welcome Slideshow, etc.


Good branding is not limited only to the above design considerations, but it is also about product / service quality, customer relations and satisfaction, commitment and a lot more, that you can build along the way.


For any queries, please feel free to contact us and we'll get back to you quick!