Increasing Engagement in your Online Communities in this New Year
As we enter 2016, let's increase our hopes and dreams for the new year and leverage this opportunity to increase user engagement in your community. Curious to know how to achieve it? Here we mention some simple and rewarding options:
1) Email All Members: Traditional but effective! Sending an email to all the members of your online community with holiday greetings and new year wishes can do the trick. Just make sure that your emails are interesting and catchy. Not sure of how to make your email look more attractive? Worry not! You can use our "Email Templates Plugin" to make your site emails look more appealing and get your users more engaged with the community.
This plugin will help you add amazing styles and templates to your emails that will make them easy to read and catchy. You can configure the design of email templates to be elegant and match your site's brand identity and theme.
2) Push Notifications: It is the easiest way to reach out to your members individually and give them a personal touch. If you’ve got our Native Android and iOS mobile apps for SocialEngine, then you would have noticed how push notifications being sent to users leave a great impact on them.These are just like instant messaging, but they gather good user attention. Push notifications can be sent corresponding to the various user notifications and actions of your community. Also, admin can send targeted push notifications in bulk based on: All registered members, selected member levels, selected networks, and even to selected users.
3) Offer rewards and discounts to your members: Strengthen the bond between you and your audience by offering some great discounts on membership packages if you've got paid subscription plans created on your site. Simply use our "Discount Coupons Plugin" to provide discounts on subscription plans of your community. If you’re using our “Stores / Marketplace Plugin”, “Advertisements / Community Ads Plugin”, “Group / Communities Plugin” or “Directory / Pages Plugin”, then you can also offer great discounts to users for creating content under these plugins, using the “Discount Coupons Plugin”.
4) Broadcast your wishes via Announcements and Ad campaign banners: Post some nice announcements and banners on your website and interact with your users on this new year.
Announcements: Announcements should be placed at a clearly visible place (like on the Members Home Page) so that they don't go unnoticed. Adding frequent and important announcements on the site makes the users feel updated. So, create some announcements with wishes, greetings, deals, and more.
Ad Campaigns: This is yet another way to seek users’ attention and make them feel your presence. Best thing about Ad Campaigns is that you can set the duration for which they should remain active and be displayed on site. Making use of some attractive festive images will make your community look vibrant.
Of course, these are just a few of our favorite options for boosting community engagement in this new year. If you have any ideas for developing engaging features for your SocialEngine based community, then please share them with us from here.
Have a wonderful 2016!