While some of your customers will read your newsletters, others will follow you on social media. With live shopping, you can bring them all together at one place. Hence during a live shopping show, your website or online store can be the get-together place for your online community. Furthermore, during a live shopping show, your customers are there with others who validate their tastes and gives them a sense of belongingness.
Additionally, regularly hosting live shopping shows for your community and choosing the right host to create engaging content, announce giveaways and live contests and host interviews is a way to encourage your community to stick to your brand.

Live stream shopping can also be leveraged to target specific demography. In the fashion industry, brands are creating plus-sized clothing to target specific demographics, and hosting shopping shows can be a powerful way to build a community-specific to that demography.
Live stream shopping helps brands connect with targeted demographics much faster, ensuring they offer the right experience to a particular group of interested consumers. Customers who feel like brands are connecting with them at an empathetic level will be more prone to remain attached to a brand while forming a powerful online community.

By making products available for purchase during a live shopping show you encourage customers to ask product-related questions and queries and give you feedback. This makes customers feel like they are being listened to. This makes live stream shopping a two-way conversation that encourages shoppers to not only buy but also participate in live shopping shows. By provoking consumers by asking for their feedback you make them feel like part of your community. Additionally, brands can also give viewers a “sneak peek” into what’s coming, launch new collections, host live product unboxing and offer complimentary content and keep their community-engaged for life, and create a stable sales channel.
Responding to Chat, using sales tactics like sharing Coupon Codes and Pinning them, Spotlighting Products, etc are some of the other ways to make your live shopping shows interactive.
In live-streamed shows about your products, you can also talk about aspects of your products that otherwise are not indicated well via textual and image descriptions, and this brings buyers closer to your products and brand. The sense of belongingness that buyers get for your brand goes a long way in ensuring sustenance for your brand. Hence engagement is another aspect of live shopping that fosters community building.

Buyers love brands that are authentic!
Live shopping is a concept based on live video, which provides your consumers with the authenticity they are looking for. Selling live shows that you value open communication and you are authentic. During a live shopping show, buyers can see products in real-time and be reassured of the authenticity and quality of products they want to purchase. This authenticity is what customers crave and encourages them to be part of your community.

Storytelling is an effective way to create thriving online communities and live stream shopping is the best way to achieve so. Storytelling wins the attention of your customers, encouraging them to stay hooked to your content and remain loyal buyers of your products.
Telling brand stories is all about telling your company history, your philosophy, your values, telling your products stories, their benefits, and sharing customer testimonials.

Online consumers are craving communities now more than ever. For brands, this means that community is critical to success. However, forming a community requires much more than simply gathering people together in the same place or accumulating a certain number of users on an app or site. Live Streaming Commerce as a community-building tool can help brands give customers value at every stage of their journey and ensure a loyal customer base. Furthermore, Live Streaming Commerce gives online communities an opportunity to leverage their own online stores and monetize them.

The Channelize.io Live Stream Shopping Platform helps Brands to reap the benefits of Live Shopping. It differentiates itself from other platforms because it makes it very simple for merchants to engage with their customers in real-time, sell live, and understand the performance of their live shopping shows while creating thriving online communities.
We also offer Pre-built Integrations for Shopify, WooCommerce, and Magento. So irrespective of the platform you are on you can leverage our platform and create thriving online communities for your customers, leverage your own store to monetize while increasing overall conversion rates.
Furthermore, Channelize.io Live Shopping Platform till date has helped 100+ Brands across the globe to come closer to their customers and achieve their business goals. Read our Client Stories to know more!
Book a DEMO with us or contact us at info@channelize.io to start your live selling journey.

Got any queries? Please feel free to contact us.